@book{86289,
	author = {Perry, Chad. and ebrary, Inc.},
	title = {Action research in marketing},
	publisher = {Emerald Group Pub.,},
	year = {2004.},
	series = {European journal of marketing ;},
	address = {[Bradford, England] :},
	url = {http://site.ebrary.com/lib/strathmore/Doc?id=10058608}
}