TY  - BOOK
AU  - Rowan,Will
ED  - ebrary, Inc.
TI  - Digital marketing: using new technologies to get closer to your customers 
AV  - HF5415.1265 .R6827 2002eb
U1  - 658.840285 21
PY  - 2002///
CY  - London
PB  - Kogan Page
KW  - Internet marketing
KW  - Customer relations
KW  - Electronic commerce
KW  - Marketing
KW  - Data processing
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references (p. 238-239) and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
N2  - "So what is digital marketing? In this book, Will Rowan shows that digital marketing is more than simply adding a Web site address to TV commercials or sending customers service text messages. He explores the lessons learnt from dot.com survivors, and examines how digital networks are rapidly changing traditional marketing principles and practices, and how they are becoming integral to any successful marketing plan."--BOOK JACKET
UR  - http://site.ebrary.com/lib/strathmore/Doc?id=10023720
ER  -