TY  - BOOK
AU  - Ellwood,Iain
ED  - ebrary, Inc.
TI  - The Essential brand book: over 100 techniques to increase brand value 
AV  - HF5415.15 .E45 2002eb
U1  - 658.827 21
PY  - 2002///
CY  - London
PB  - Kogan Page
KW  - Brand name products
KW  - Product management
KW  - Electronic books
KW  - local
N1  - Previous ed.: 2000; Includes bibliographical references (p. 310-316) and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/strathmore/Doc?id=10023716
ER  -