TY - BOOK AU - O'Shaughnessy,Nicholas J. AU - Henneberg,Stephan C.M. ED - ebrary, Inc. TI - The idea of political marketing T2 - Praeger series in political communication AV - JF2112.C3 I34 2002eb U1 - 324.7 21 PY - 2002/// CY - Westport, Conn. PB - Praeger KW - Campaign management KW - Marketing KW - Political aspects KW - Electronic books KW - local N1 - Includes bibliographical references (p. [221]-241) and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries UR - http://site.ebrary.com/lib/strathmore/Doc?id=10023339 ER -