01511nam a22003614a 4500 ebr10023339 CaPaEBR 20260707174218.0 m u cr cn||||||||| 011011s2002 ctua sb 001 0 eng 2001054594 0275975959 (alk. paper) CaPaEBR CaPaEBR (OCoLC)646713394 JF2112.C3 I34 2002eb 324.7 21 71186 62981 The idea of political marketing [electronic resource] / Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor. Westport, Conn. : Praeger, 2002. xx, 258 p. : ill. ; 25 cm. Praeger series in political communication Includes bibliographical references (p. [221]-241) and index. Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Campaign management. 100114 Marketing Political aspects. 100115 Electronic books. local 190 O'Shaughnessy, Nicholas J., 1954- 100116 Henneberg, Stephan C. M. 100117 ebrary, Inc. 191 Praeger series in political communication. 89534 http://site.ebrary.com/lib/strathmore/Doc?id=10023339 An electronic book accessible through the World Wide Web; click to view 71186 62981