@book{71186,
	author = {O'Shaughnessy, Nicholas J., and ebrary, Inc.},
	title = {The idea of political marketing},
	publisher = {Praeger,},
	year = {2002.},
	series = {Praeger series in political communication},
	address = {Westport, Conn. :},
	url = {http://site.ebrary.com/lib/strathmore/Doc?id=10023339}
}