TY  - BOOK
AU  - McDonagh,Pierre
AU  - Shultz,Clifford J.
ED  - ebrary, Inc.
TI  - Societal marketing in 2002 and beyond
T2  - European journal of marketing
AV  - HF5414 .S63 2002eb
PY  - 2002///
CY  - Bradford, England
PB  - Emerald Group Publishing
KW  - Ethics
KW  - Social marketing
KW  - Electronic books
KW  - local
N1  - Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/strathmore/Doc?id=10052688
ER  -