@book{69218,
	author = {McDonagh, Pierre. and ebrary, Inc.},
	title = {Societal marketing in 2002 and beyond},
	publisher = {Emerald Group Publishing,},
	year = {c2002.},
	series = {European journal of marketing ;},
	address = {Bradford, England :},
	url = {http://site.ebrary.com/lib/strathmore/Doc?id=10052688}
}