@book{57522,
	author = {Parmerlee, David. and ebrary, Inc.},
	title = {Auditing markets, products, and marketing plans},
	publisher = {NTC Business Books,},
	year = {c2000.},
	series = {AMA marketing toolbox},
	address = {Lincolnwood, Ill. :},
	note = {At head of title: American Marketing Association.},
	url = {http://site.ebrary.com/lib/strathmore/Doc?id=10001890}
}