@book{56668,
	author = {McGrath, Michael E. and ebrary, Inc.},
	title = {Product strategy for high technology companies},
	publisher = {McGraw-Hill,},
	year = {c2001.},
	address = {New York :},
	edition = {2nd ed.},
	url = {http://site.ebrary.com/lib/strathmore/Doc?id=5004720}
}