TY  - BOOK
AU  - Trout,Jack
AU  - Rivkin,Steve
AU  - Ries,Al
ED  - ebrary, Inc.
TI  - The new positioning: the latest on the world's #1 business strategy 
AV  - HF5827.2 .T76 1996eb
U1  - 659.1/11 20
PY  - 1996///
CY  - New York
PB  - McGraw-Hill
KW  - Positioning (Advertising)
KW  - Electronic books
KW  - local
N1  - Sequel to: Positioning / Al Ries and Jack Trout. c1986; Includes index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/strathmore/Doc?id=5002587
ER  -