01389nam a2200361Ia 4500 ebr5002587 CaPaEBR 20260707173522.0 m u cr cn||||||||| 950517s1996 nyu s 001 0 eng d 95022196 //r95 0070652910 0070653283 (pbk.) CaPaEBR CaPaEBR (OCoLC)646897825 HF5827.2 .T76 1996eb 659.1/11 20 55920 55916 Trout, Jack. 65642 The new positioning [electronic resource] : the latest on the world's #1 business strategy / Jack Trout with Steve Rivkin. New York : McGraw-Hill, 1996. xi, 173 p. ; 24 cm. Sequel to: Positioning / Al Ries and Jack Trout. c1986. Includes index. Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Positioning (Advertising) 84812 Electronic books. local 190 Rivkin, Steve, 1947- 65643 Ries, Al. Positioning. 84813 ebrary, Inc. 191 http://site.ebrary.com/lib/strathmore/Doc?id=5002587 An electronic book accessible through the World Wide Web; click to view 55920 55916