@book{55920,
	author = {Trout, Jack. and Rivkin, Steve, and ebrary, Inc.},
	title = {The new positioning},
	publisher = {McGraw-Hill,},
	year = {1996.},
	address = {New York :},
	note = {Sequel to: Positioning / Al Ries and Jack Trout. c1986.},
	url = {http://site.ebrary.com/lib/strathmore/Doc?id=5002587}
}