TY  - BOOK
AU  - Mwangi,Joanne
TI  - In the business of experiential marketing
PY  - 2011///
CY  - Nairobi
PB  - Kenya Institute of Management
KW  - Characteristics of an Entrepreneur
KW  - Markerting
N1  - TOC
N2  - Characteristics and key business lessons learnt by an entrepreneur which motivates the business
ER  -