TY - BOOK AU - Mutuma, Andrew TI - Corporate social responsibility as a competitive edge \ PY - 2010/// CY - Nairobi PB - Marketing Africa Limited KW - CSR KW - Social Marketing KW - Corporate Image KW - Social Responsibility of Business N1 - - N2 - CSR represents an interesting evolution and culmination of philanthropy and ethics.Specifically, corporate philanthropy has evolved from the donation of cash and products to charitable organizations because its the right thing to do to more strategic philanthropy where donations are focused on a theme that has some relationship to the company's core business ER -