TY  - BOOK
AU  - Mulupi, Dinfin
TI  - Sending brainwaves: marketing and communications firm riding on the crest of the ICT wave
PY  - 2011///
CY  - Nairobi
PB  - Financial Post
KW  - -
N1  - -
N2  - Social media is an area which we need to get on top of.Traditional media still has a role to play, but with the huge population of youth who are attracted to social media, you can only ignore
ER  -