01258nam a22002537a 4500 53485 OSt 20260707173256.0 110110t xxu||||| |||| 00| 0 eng d KENaSUL KENaSUL KENaSUL 53485 53481 Naude, Piet J 77707 Cultural justice : a neglected task of business ethics in africa . Piet J Naude Auckland Park, South Africa African journal of Business Ethics 2005 vol.(pg 31-38) TOC TOC This paper argues that an African business ethic should take the promotion of cultural justice as one of its major tasks. After an explanation of globalization as homogenizing cultural force that shapes moral identity, the notion of cultural justice as "unselfconscious living" is explained. This is then set in the context of an agenda for business ethics in Africa that would require more work on how a narrative moral identity is constructed, and how trans-cultural business environments could be created and sustained. African business ethics 77708 cultural ethics 77709 globalization moral identity 77710 ART ES 53485 53481