</titleInfo> <name type="personal"> <namePart>Chakrapani, Chuck.</namePart> </name> <name type="corporate"> <namePart>American Marketing Association</namePart> </name> <name type="corporate"> <namePart>Professional Marketing Research Society</namePart> </name> <typeOfResource>text</typeOfResource> <genre authority="marc">bibliography</genre> <originInfo> <place> <placeTerm type="code" authority="marccountry">ilu</placeTerm> </place> <place> <placeTerm type="text">Chicago, Ill</placeTerm> </place> <place> <placeTerm type="text">s.l.]</placeTerm> </place> <publisher>American Marketing Association</publisher> <publisher>Professional Marketing Research Society</publisher> <dateIssued>c2000</dateIssued> <dateIssued encoding="marc">2000</dateIssued> <issuance>monographic</issuance> </originInfo> <language> <languageTerm authority="iso639-2b" type="code">eng</languageTerm> </language> <physicalDescription> <form authority="marcform">electronic</form> <form authority="gmd">electronic resource</form> <extent>xiv, 666 p. : ill. ; 24 cm.</extent> </physicalDescription> <note>Includes bibliographical references and index.</note> <note>Electronic reproduction. [Washington, D.C.] : World Bank Group, [2007]. (World Bank e-Library)</note> <subject authority="lcsh"> <topic>Marketing research</topic> </subject> <classification authority="lcc">HF5415.2 .M3582 2000</classification> <classification authority="ddc" edition="21">658.8/3</classification> <relatedItem type="series"> <titleInfo> <title>World Bank e-Library Marketing 00035565 DLC 000315 20260707173137.0 wbnkMarketing