TY  - BOOK
AU  - Peppers,Don
AU  - Rogers,Martha
TI  - Enterprise one to one: tools for competing in the interactive age 
SN  - 0385482051
AV  - HF5415.127.P465 1997 
PY  - 1997///
CY  - New York
PB  - Currency Doubleday
KW  - Market segmentation
KW  - Customer relations
KW  - Relationship marketing
KW  - Technological innovations
N1  - Includes bibliographical references (p. [392]-414) and index; Table of contents
UR  - http://www.loc.gov/catdir/bios/random057/96018618.html
UR  - http://www.loc.gov/catdir/samples/random042/96018618.html
UR  - http://www.loc.gov/catdir/description/random046/96018618.html
ER  -