TY - BOOK AU - Kotler,Philip AU - Kotler,Philip TI - Marketing management SN - 9780273718567 (cased : alk. paper) AV - HF5415.13.M35224 2009 PY - 2009/// CY - New York PB - Prentice Hall Financial Times KW - Marketing KW - Europe KW - Management N1 - Inspired by the American ed. of same title; Includes bibliographical references and index ER -