TY  - BOOK
AU  - Borg,James
TI  - Persuasion: the art of influencing people 
SN  - 9780137005079 (pbk. : alk. paper
AV  - BF637.P4B58 2007 
PY  - 2009///
CY  - Upper Saddle River, N.J.
PB  - FT Press
KW  - Persuasion (Psychology)
N1  - Includes index; The power of persuasion : how empathy and sincerity work wonders for you -- Being a good listener : why listening is so crucial -- Attention, please : keeping attention where you want it -- Mind your body language : how to read nonverbal signals from others and send out the right ones -- Memory magic : the impact of good recall and simple tips to improve your memory -- Make words work for you, the power of psycholinguistics : success can depend on saying the right thing at the right time -- Telephone telepathy : learn to use the telephone to your best advantage and read situations better -- Negotiating for mutual benefit : understand the psychology involved to achieve the best possible result -- "Difficult" people (and their behavior) : who are they? -- The personality spectrum : how to identify successfully and deal with different "types"
UR  - http://www.loc.gov/catdir/toc/ecip0826/2008036428.html
ER  -