TY  - BOOK
AU  - Kolb,Bonita M.
TI  - Marketing research: a practical approach 
SN  - 1412947960 (hbk.)
AV  - HF5415.2.K59 2008 
PY  - 2008///
CY  - Los Angeles
PB  - SAGE
KW  - Marketing research
N1  - Includes bibliographical references (p. [280]-287) and index
UR  - http://www.loc.gov/catdir/enhancements/fy0804/2007934524-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0804/2007934524-t.html
ER  -