TY  - BOOK
AU  - Nyakina Wycliffe
TI  - The 'How' and 'why' of a successful product launch
PY  - 0000///19 JANUARY-252009///
CY  - Nairobi
PB  - financial post
KW  - Product launching
KW  - Entreprenuers
KW  - Marketing
N2  - Product launching needs to be done with consistency and a clear focus.Their should also strategic selection of packaging materials and other attributes such as colour selection,size and quality management in production
ER  -