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  <titleInfo>
    <title>Kenya, Hollywood to partner in tourism deal</title>
  </titleInfo>
  <name type="personal">
    <namePart>Oyuke, John</namePart>
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    <place>
      <placeTerm type="code" authority="marccountry">xxu</placeTerm>
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    <place>
      <placeTerm type="text">Nairobi</placeTerm>
    </place>
    <publisher>The Standard Group</publisher>
    <dateIssued>Monday, January 19 2009</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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    <extent>p.19 [Standard Business], The Standard, January 19 2009</extent>
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  <abstract>The tourism industry forms a vital foundation in the economy with its most unique features being wildlife and beaches. Kenya therefore plans to partner with Hollywood celebrities as the next front for marketing local tourism in America.
Mr. Balala said this strategy could work through takIng photos with the celebrities in Kenya then mounting them on billboards, posters, calendars and television commercials in the US.</abstract>
  <note type="statement of responsibility">John Oyuke</note>
  <subject>
    <topic>Tourism promotion and marketing</topic>
  </subject>
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    <recordCreationDate encoding="marc">090526</recordCreationDate>
    <recordChangeDate encoding="iso8601">20260707172553.0</recordChangeDate>
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