<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>01000nam a22001937a 4500</leader>
  <controlfield tag="001">36256</controlfield>
  <controlfield tag="003">OSt</controlfield>
  <controlfield tag="005">20260707172553.0</controlfield>
  <controlfield tag="008">090526t        xxu||||| |||| 00| 0 eng d</controlfield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="c">KE-NaSUL</subfield>
    <subfield code="d">KE-NaSUL</subfield>
  </datafield>
  <datafield tag="090" ind1=" " ind2=" ">
    <subfield code="c">36256</subfield>
    <subfield code="d">36251</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Oyuke, John</subfield>
    <subfield code="9">62331</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Kenya, Hollywood to partner in tourism deal</subfield>
    <subfield code="c">John Oyuke</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Nairobi</subfield>
    <subfield code="b">The Standard Group</subfield>
    <subfield code="c">Monday, January 19 2009</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">p.19 [Standard Business], The Standard, January 19 2009</subfield>
  </datafield>
  <datafield tag="520" ind1=" " ind2=" ">
    <subfield code="a">The tourism industry forms a vital foundation in the economy with its most unique features being wildlife and beaches. Kenya therefore plans to partner with Hollywood celebrities as the next front for marketing local tourism in America.
Mr. Balala said this strategy could work through takIng photos with the celebrities in Kenya then mounting them on billboards, posters, calendars and television commercials in the US.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Tourism</subfield>
    <subfield code="b">promotion and marketing</subfield>
    <subfield code="9">62332</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">ART</subfield>
    <subfield code="x">RG</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">36256</subfield>
    <subfield code="d">36251</subfield>
  </datafield>
</record>
