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  <titleInfo>
    <title>Where did all the good ads go?</title>
  </titleInfo>
  <name type="personal">
    <namePart>Odhiambo, Tom</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  </name>
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  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xxu</placeTerm>
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    <place>
      <placeTerm type="text">Nairobi</placeTerm>
    </place>
    <publisher>The Standard Group</publisher>
    <dateIssued>Saturday, January 17 2009</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
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    <extent>p.26 [Entertainment], The Standard, January 17 2009</extent>
  </physicalDescription>
  <abstract>Tom Odhiambo says that advertising is losing its magic as the creative minds have lost their edge with the industry behaving as if the only people worth addressing are in Nairobi.
Kenya's advertizing budget currently stands at about Sh.15.6 billion; telecommunication companies accounting for 30 percent of this figure. </abstract>
  <note type="statement of responsibility">Tom Odhiambo</note>
  <subject>
    <topic>Advertising</topic>
  </subject>
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    <recordCreationDate encoding="marc">090526</recordCreationDate>
    <recordChangeDate encoding="iso8601">20260707172552.0</recordChangeDate>
    <recordIdentifier source="OSt">36241</recordIdentifier>
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