01052nam a22002057a 450000100060000000300040000600500170001000800410002704000230006809000170009110000250010824500670013326000540020030000610025452004220031565000390073765100410077694200120081799900170082936021OSt20260707172550.0090525t xxu||||| |||| 00| 0 eng d cKE-NaSULdKE-NaSUL c36021d36016 aTrejos, Nancy962228 aGrim times are a golden age for the tight-fistedcNancy Trejos aNairobibThe Standard GroupcTuesday, May 19 2009 ap. 16 [The Financial Journal], The Standard, May 19 2009 aCurrent recession has emboldened a certain kind of consumer : the mooch, who is after freebies. With dwindling retirement savings , a higher cost of living and wobbly job market, consumers don't just want discounts alone, but additional items for free. the sales promotion initiatives are aimed at pulling customers who reeling under growling inflation. The email is proving a success in most developed economies. aGlobal Recessionbmarketing962229 aGlobal Recessionvadvertising962230 cARTxRG c36021d36016