TY  - BOOK
AU  - Ndwiga, Robert
TI  - Small firms lose battle for space in supermarkets
PY  - 0000///May 52009///
CY  - Nairobi
PB  - The Standard Group
KW  - Retailing
KW  - SME -- Kenya
N2  - With no cash for in-store advertising, small firms are increasingly finding it hard to keep their products in the supermarkets. 

SMEs continue to face stiff challenges in getting shelf space in local supermarkets due to bureaucracy and conditions mounted by retailers. 

Some supermakets claim Kenyan consumers not willing to buy locally produced goods. 

Ratio of shelf space between local and imported products swung in favour of imports by as much as 89%.

The Government and Ministry of Trade have not set up clear mechanisms to manage these emerging challenges
ER  -