TY  - BOOK
ED  - The Standard Group
TI  - How your company can beat recession
PY  - 0000///Tuesday, March 32009///
CY  - Nairobi : Kenya
PB  - The Standard Group
KW  - Mortgage -- Kenya
KW  - Real Estate -- Kenya
N2  - Sharper companies need to increase their investment in the voice of customer research, reaching out to the galaxy of neglected customers, and redesigning products to tango with the market dynamics. 

Listening results in the innovation and process and products that consumers are ready to buy even at a higher price.  Never stop spending on listening, because their is so much that is being said out there that could actually make you more effective by implementing lean albeit extravagant operations.
ER  -