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  <titleInfo>
    <title>How your company can beat recession</title>
  </titleInfo>
  <name type="corporate">
    <namePart>The Standard Group</namePart>
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      <placeTerm type="code" authority="marccountry">xxu</placeTerm>
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    <place>
      <placeTerm type="text">Nairobi : Kenya</placeTerm>
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    <publisher>The Standard Group</publisher>
    <dateIssued>Tuesday, March 3, 2009</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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    <extent>pp. 10</extent>
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  <abstract>Sharper companies need to increase their investment in the voice of customer research, reaching out to the galaxy of neglected customers, and redesigning products to tango with the market dynamics. 

Listening results in the innovation and process and products that consumers are ready to buy even at a higher price.  Never stop spending on listening, because their is so much that is being said out there that could actually make you more effective by implementing lean albeit extravagant operations. </abstract>
  <note type="statement of responsibility">Nyadimo, Ken</note>
  <subject>
    <topic>Mortgage -- Kenya</topic>
  </subject>
  <subject>
    <topic>Real Estate -- Kenya</topic>
  </subject>
  <relatedItem type="series">
    <titleInfo>
      <title>The Standard</title>
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  <relatedItem type="series">
    <titleInfo>
      <title>The Financial Journal</title>
    </titleInfo>
  </relatedItem>
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    <recordCreationDate encoding="marc">080716</recordCreationDate>
    <recordChangeDate encoding="iso8601">20260707172456.0</recordChangeDate>
    <recordIdentifier source="OSt">32909</recordIdentifier>
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