TY - BOOK AU - Perreault,William D. AU - Cannon,Joseph P. AU - McCarthy,E.Jerome TI - Basic marketing: a marketing strategy planning approach SN - 9780073529806 (alk. paper) AV - HF5415.13 .M369 2008 U1 - 658.8 22 PY - 2008/// CY - Boston PB - McGraw-Hill/Irwin KW - Marketing KW - Management N1 - "The subtitle of the 15th edition was A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition."; Includes bibliographical references and indexes UR - http://www.loc.gov/catdir/toc/ecip0617/2006023229.html ER -