TY  - BOOK
AU  - Ariely,Dan
TI  - Predictably irrational: the hidden forces that shape our decisions 
SN  - 9780007256532 (hbk.)
AV  - BF448.A75 2008 
U1  - 153.8/3 22
PY  - 2008///
CY  - London
PB  - Harper
KW  - Decision making
KW  - Economics
KW  - Psychological aspects
KW  - Consumer behavior
KW  - sears
KW  - Thought and thinking
KW  - Reasoning
KW  - Consumers
ER  -