TY  - BOOK
AU  - Saunders,M.N.K.
AU  - Lewis,Philip
AU  - Thornhill,Adrian
TI  - Research methods for business students
SN  - 9781292208787 (print)
AV  - HD30.4 .S28 2019
U1  - 650.072 23
KW  - Business
KW  - Research
KW  - Data processing
N1  - Revised edition of the authors' Research methods for business students, 2015; Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Utilising secondary data -- Collecting data through observation -- Collecting primary data using research interviews and research diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index
UR  - http://kaloleni.su.ezproxy.library.strathmore.edu/book/4325
ER  -