TY  - BOOK
AU  - Doorley,John
AU  - Garcia,Helio Fred
TI  - Reputation management: the key to successful public relations and corporate communication 
SN  - 9780415716284 (pbk)
AV  - HD59.D66 2015 
U1  - 659.2 23
PY  - 2015///
CY  - New York
PB  - Routledge
KW  - Public relations
KW  - Communication in organizations
KW  - LANGUAGE ARTS & DISCIPLINES / Communication Studies
KW  - bisacsh
KW  - BUSINESS & ECONOMICS / Industries / Media & Communications Industries
KW  - SOCIAL SCIENCE / Media Studies
N2  - "Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaded memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world  experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds"--; "Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds"--
ER  -