00525nam a22001577a 4500 312430 20260707210045.0 312430 283686 African Laughter 406387 Let consumers engage directly with a brand on social media African Laughter Nairobi Nation media 2018 p.16-17th ill.col Business daily Monday, February,26th When consumers participate in campaigns,this can influence their purchase behaviours Energy 654 ART NI