TY  - BOOK
AU  - Mahoney,James
TI  - Strategic communication: principles and practice 
SN  - 9780195576894 (pbk.)
AV  - HF5718.M345 2013 
U1  - 658.4/5 23
PY  - 2013///
CY  - Australia
PB  - Oxford University press
KW  - Business communication
KW  - Communication
KW  - Management
N1  - Includes bibliographical references (pages 245-252) and index
ER  -