TY  - BOOK
AU  - Hooley,Graham J.
AU  - Piercy,Nigel
AU  - Nicoulaud,Brigitte
TI  - Marketing strategy and competitive positioning 
SN  - 9780273740933
AV  - HF5415.13.H66  2012 
U1  - 658.8/02 22
PY  - 2012///
CY  - Harlow, England, New York
PB  - FT Prentice Hall
KW  - Target marketing
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (p. 572-598) and index
UR  - http://www.loc.gov/catdir/toc/ecip081/2007041193.html
ER  -