TY  - BOOK
AU  - Smith,P.R.
AU  - Zook,Ze
TI  - Marketing communications: integrating offline and online with social media 
SN  - 9780749461935
AV  - HF5415.123.S65 2011 
PY  - 2011///
CY  - Philadelphia, PA
PB  - Kogan Page
KW  - Communication in marketing
N1  - Includes index; New marketing communications -- Branding -- Customer relationship management -- Customer psychology/ buyer behaviour -- Customer communications theory -- Marketing communications research -- Media buying and planning -- Marketing communications agencies -- International marketing communications -- Marketing communications plan -- Marketing communications laws and regulations -- Communications tools -- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales promotions -- Direct mail -- Exhibitions and conferences -- Merchandising and pos -- Packaging -- Websites and social media
UR  - http://www.loc.gov/catdir/enhancements/fy1114/2010045798-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1114/2010045798-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1201/2010045798-t.html
ER  -