TY  - BOOK
AU  - Ron Howard
ED  - Graduate School of Business Stanford University
TI  - Why don't we naturally make good decisions?
AV  -  HD30.23.H69 2000 
PY  - 2007///
CY  - Stanford
PB  - Stanford Video
KW  - Stanford University
KW  - Decision Making
N1  - Professor Howard explains the fundamental, but rarely applied, thinking processes that should be undertaken before we make any important decision. He describes the crtical distinction between decisions and outcomes, what makes decision making so difficult, and the elements of high quality decisions: proper framing, clear alternatives, appropriate information, considered preferences and the logic necessary for an uncertain world
ER  -