TY  - BOOK
AU  - Maisel,Lawrence
AU  - Cokins,Gary
TI  - Predictive business analytics: forward-looking capabilities to improve business performance 
T2  - Wiley & SAS business series
AV  - HD30.23 .M335 2014eb
U1  - 658.4/013 23
PY  - 2014///]
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons, Inc.
KW  - Business planning
KW  - Statistical methods
KW  - Decision making
KW  - Business intelligence
KW  - Electronic books
N1  - Includes bibliographical references and index; part one. "Why" -- part two. Principles and practices -- part three. Case studies -- part four. Integrating business methods and techniques -- part five. Trends and organizational challenges
UR  - http://site.ebrary.com/lib/strathmore/Doc?id=10774376
ER  -