00748pam a2200241 a 4500 29903 20260707172233.0 96021378 0256189684 DLC KE-NaSUL HF5415.M29474 1997 29903 29901 Marketing / Eric N. Berkowitz ... [et al.]. 5th ed. Chicago, Ill. : Irwin, c1997. xxxii, 736 p. : col. ill. ; 29 cm. The Irwin series in marketing 7453 Marketing. Berkowitz, Eric N. 54462 7 cbc orignew 1 ocip 19 y-gencatlg BOOK AKK 29903 29901