TY  - BOOK
AU  - Linton,Ian
ED  - ebrary, Inc.
TI  - Taking technology to the market: a guide to the critical success factors in marketing technology 
AV  - HC79.H53 L56 2012eb
U1  - 658.8 23
PY  - 2012///
CY  - Burlington, Vt.
PB  - Gower
KW  - High technology
KW  - Marketing
KW  - High technology industries
KW  - New products
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Position the company -- Understand your customers -- Develop a long-term product strategy -- Offer a customer-focused service strategy -- Operate a flexible pricing strategy -- Broaden capability through collaboration -- Make knowledge a differentiator -- Manage the market -- Develop effective channels to market -- Maintain a culture of innovation -- Make it easy to do business -- Manage the sales cycle -- Enhance marketing management; Electronic reproduction; Palo Alto, Calif.; ebrary; 2011; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/strathmore/Doc?id=10583436
ER  -