TY  - BOOK
AU  - Johansen,Helene P.M.
ED  - ebrary, Inc.
TI  - Relational political marketing in party-centred democracies: because we deserve it 
AV  - JF2112.P8 J65 2012eb
U1  - 324.7/3 23
PY  - 2012///
CY  - Burlington, Vt.
PB  - Ashgate
KW  - Public relations and politics
KW  - Political parties
KW  - Public relations
KW  - Advertising, Political
KW  - Communication in politics
KW  - Marketing
KW  - Political aspects
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Preface -- Part I. Conceptual Whys and Contextual Wherefores: Some background and an introduction; Argument and theoretical ambitions; The contexts and some further clarifications -- Part II. Understanding Markets and Marketing - Two Important Frameworks: The managerial perspective; The relational perspective; A comparison of the two -- Part III. Political Marketing - Theorising Politics as 'Market': Contemporary political marketing - review and critique; A relational approach to party-centred politics; Some normative implications and a conclusion; Bibliography; Index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2011; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/strathmore/Doc?id=10529445
ER  -