TY  - BOOK
AU  - J.,Tatiana Soto
ED  - ebrary, Inc.
TI  - Methods for assessing brand value: a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model 
AV  - HD69.B7 J7 2008eb
PY  - 2008///
CY  - Hamburg
PB  - Diplomica Verlag
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Valuation
KW  - Corporate image
KW  - Electronic books
KW  - local
N1  - Cover title; Zugl. Fachhochschule Osnabr�uck, Osnabr�uck, Deutschland, MA-Thesis/Master, 2007; Includes bibliographical references; Electronic reproduction; Palo Alto, Calif.; ebrary; 2011; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/strathmore/Doc?id=10483075
ER  -