TY  - BOOK
AU  - Bevolo,Marco
AU  - Gofman,Alex
AU  - Moskowitz,Howard R.
ED  - ebrary, Inc.
TI  - Premium by design: how to understand, design and market high end products 
AV  - HD9999.L852 B48 2011eb
U1  - 658.5/75 22
PY  - 2011///
CY  - Burlington, Vt.
PB  - Gower
KW  - Luxury goods industry
KW  - Luxuries
KW  - New products
KW  - Product design
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Achievable dreams -- Horizons where aspiration gazes -- Luxury : aim high for a strong head start -- Business tool - deciphering the "algebra" of consumer's minds -- Rule #1: it is all about the "beef" (dimension: authenticity and value) -- Rule #2: it is all about the design and experience -- Rule #3: it is all about creating the "new" (dimension: innovation and leadership) -- Rule #4: it is all about "fame" (dimension: marketing, communication and distribution) -- Rule #5: it is all about "higher values" (dimension: sustainability and simplicity) -- Urban futures : opportunities for tomorrow's high end -- Premium products & experiences through high design -- Design for tomorrow -- Creating new high end propositions -- Know thy customer: sequencing the genome of the high end mind; Electronic reproduction; Palo Alto, Calif.; ebrary; 2011; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/strathmore/Doc?id=10443302
ER  -