TY  - BOOK
AU  - Cahill,Jonathan
ED  - ebrary, Inc.
TI  - Igniting the brand: strategies that have shot brands to success 
AV  - HF5415.1255 .C34 2008eb
PY  - 2008///
CY  - London
PB  - Marshall Cavendish Business
KW  - Branding (Marketing)
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2010; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/strathmore/Doc?id=10424349
ER  -