TY  - BOOK
AU  - Pradeep,A.K.
ED  - ebrary, Inc.
TI  - The buying brain: secrets of selling to the subconscious mind 
AV  - HF5415.12615 .P73 2010eb
U1  - 658.8342 22
PY  - 2010///
CY  - Hoboken, NJ, Chichester
PB  - Wiley, John Wiley [distributor]
KW  - Neuromarketing
KW  - Consumer behavior
KW  - Shopping
KW  - Psychological aspects
KW  - Marketing
KW  - Electronic books
KW  - local
N1  - Includes index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2010; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/strathmore/Doc?id=10419429
ER  -