TY  - BOOK
AU  - Kotler,Philip
AU  - Kotler,Philip
TI  - Principles of marketing
SN  - 0273684566
AV  - HF5415.K6314 2008 
PY  - 2008///
CY  - London, New York
PB  - Prentice Hall
KW  - Marketing
N1  - Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 7th ed., c1996; "The European edition ... offers significant changes"--Pref; -
ER  -