TY  - BOOK
AU  - Abell,Derek F.
AU  - Hammond,John S.
TI  - Strategic market planning: problems and analytical approaches 
SN  - 013851089X :
AV  - HF5415.13.S3 2007 
PY  - 2007///
CY  - Nairobi
PB  - JKF
KW  - Marketing
KW  - Management
KW  - Case studies
ER  -