TY  - BOOK
ED  - Toastmasters International
TI  - Be prepared to sell
AV  - HF5428.T63 1991 
PY  - 1991///
CY  - California
PB  - Kantola productions
KW  - Marketing
KW  - Selling
N2  - How to make a persuasive sales presentation to a group.
Sales presentations are a very special type of public speaking. Learn how to make your pitch with enthusiasm, lead potential customers to "experience" benefits, and then close the sale!

The five-step formula:
    * Establish rapport.
    * Build credibility.
    * Get attention.
    * Establish a need.
    * Motivate action.

No matter what you're selling, whether it's oranges to grocers or a new benefits package to your employees, the principles of sales success are the same. Learn how to build powerful, persuasive psychology into every presentation you make. And find out how to structure your presentation to follow each step in a psychological progression that leads to customer commitment
ER  -